Adding Delight to Loyalty: How Gifting Creates Memorable Customer Moments

Loyalty programs have long helped brands drive repeat purchases and deepen customer relationships. Their popularity is only growing. 

According to a recent Retail Dive article, nearly two-thirds of retailers already offer a loyalty program, and another 29% plan to introduce one in the next two years.

These programs are delivering results. A recent Salesforce study found that 84% of loyalty members say they’re more likely to buy again from a brand they’re loyal to. In a world where customers have plenty of options and their inboxes are filled with various incentives, many companies are looking for ways to go beyond the expected. 

One answer: Gifting. 

‍Gifting Deserves a Spot in Every Loyalty Strategy

Points and discounts are a solid foundation for any loyalty program, but gifting adds something new: emotional connection. 

Snappy’s Customer Loyalty Study found that: 

• 73% of consumers feel more positively about a brand when they receive a thoughtful gift or exclusive merchandise.
• 91% of respondents prefer loyalty programs that let them choose their own gift, which highlights the power of personalization.
• Most tellingly, 72% of consumers said they’re likely to join a loyalty program before making a purchase. 

Gifting doesn’t just reward; it resonates. It transforms everyday interactions into standout moments that make people feel appreciated. 

‍Where Gifting Fits 

Gifting integrates perfectly into existing loyalty strategies at key customer moments: 

• Welcome gifts for new customers
• Anniversary or milestone rewards
• Suprise-and-delight moments for VIPs
• Reactivation gifts for lapsed customers 

Each moment is an opportunity to create lasting connections. 

‍Gifting That Performs 

The best part? It’s not just thoughtful. It’s effective. Gifting drives measurable impact. 

• Increases engagement
• Boosts retention
• Elevates perceived value of the loyalty program
• Encourages word-of-mouth and referrals

Not only will gifting help brands stand out, but it also feels personal. They turn a transaction into a memorable moment. 

‍Loyalty, Evolved

As loyalty programs become more sophisticated, the brands that stand out will be the ones that offer not just rewards but relationships. 

It doesn’t replace what’s already working, it enhances it. 

Want to add gifting to your loyalty program? Let's Talk.

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