Customer Loyalty is at a turning point. Traditional discounts and points are no longer cutting it, and companies are feeling the pressure to retain customers. As Ry Sullivan, Snappy’s Chief Product Officer, put it during The Loyalty Fix, our first-ever Customer Loyalty webinar: “Loyalty fatigue is real. Even when you get a customer to sign up with your brand, our survey shows that 89% of them will still shop around. Emotional connection is the new currency.”
The Loyalty Landscape Has Shifted
It’s no secret that customer retention is more cost-effective than acquisition, 5 to 7 times more. But even with that in mind, loyalty programs haven’t evolved fast enough to meet customer expectations. Consumers today are overwhelmed, price-sensitive, and bombarded with generic outreach. They’re craving something more personal and more meaningful. People want to be valued, not managed,” Sullivan noted. “That means we need to unlock personalized experiences and authentic engagement.
Why Customer Loyalty Gifting Is the Answer
This is where corporate gifting and customer loyalty gifting emerge as powerful tools to build long-term relationships. Unlike generic rewards or cash incentives, personalized gifts feel intentional and human, which creates a deeper connection with customers at key moments in their journey.
Tal Keshet, Snappy’s VP of Customer Loyalty, shared, “We live in a world of 10,000 daily messages. Gifting breaks through the noise. It creates a vivid, 1:1 moment between your brand and your customer.”
Used strategically, gifting supports loyalty across the entire customer lifecycle:
- Onboarding new customers
- Celebrating renewals and anniversaries
- Encouraging referrals
- Re-engaging lapsed users
It’s also important to consider that since gifts aren’t tied to discounts or thresholds, they reinforce value, not just savings.
The ROI of Customer Loyalty Gifting
Keshet highlighted a recent Snappy client success story: “We helped a sports brand replace their gift card incentive with personalized gifts. They cut acquisition costs by over 50% and tripled their ROI. Gifting done right doesn’t just feel good, it performs.”
By replacing transactional rewards with meaningful, branded experiences, customer loyalty gifting drives real business outcomes:
- Increased customer engagement
- Higher redemption rates
- Improved NPS and lifetime value
Personalization at Scale
Modern corporate gifting programs must balance scalability and authenticity. That’s why Snappy’s corporate gifting platform is designed to deliver personalization without manual processes. “We design software that makes people feel seen. Corporate gifting shouldn’t feel transactional. It should feel like your brand truly knows your customer,” said Sullivan.
Snappy helps businesses to:
- Deliver curated Gift Collections with recipient choice
- Automate key loyalty moments via CRM or native app integrations
- Measure performance with real-time tracking and NPS tools
How to Build a Customer Loyalty Gifting Program That Works
Keshet shared his top recommendations for brands launching an effective customer loyalty gifting strategy:
- Kick off with high-impact moments: onboarding, anniversaries, referrals, and re-engagement
- Use gifting for both retention and acquisition
- Focus on emotional impact. Surprise-and-delight goes further than expected
- Track the metrics that matter: redemptions, feedback, cost-per-loyalty action
“Design for relevance and make it easy. When a customer feels seen, they’re far more likely to stick around. Always make sure you say thank you.”
The Future of Loyalty is Personal
Corporate gifting isn’t just a nice-to-have. It’s a strategic lever for driving loyalty in a noisy, fast-moving market. When done right, Customer Loyalty gifting turns everyday brand interactions into memorable experiences.
As Sullivan said when he closed the webinar session, “the most successful loyalty programs are the ones that feel less like marketing and more like connection.”
Looking to explore customer loyalty gifting for your organization? Talk to a Snappy gifting expert or watch the full webinar replay here.
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