What Your Customers Really Want In Uncertain Times (Hint: It’s Not Another Discount Code)

We’ve all experienced it, you complete a purchase, and within minutes, an offer for a 10% coupon on your next order lands in your inbox.

It’s predictable. It’s impersonal. And most of all – it’s forgettable. 

In times of uncertainty, customers aren’t looking for another discount. They’re looking for connection. 

According to our customer loyalty study, 78% of customers say that receiving a personalized gift makes them more likely to recommend a company to others. That’s a loyalty-driving opportunity with real impact and serious ROI. 

“Right now, customers aren’t looking for deals, they’re looking for dependability. This is the moment to lock in share of market and share of wallet by building genuine, lasting connections,” said Tal Keshet, Snappy’s VP of Customer Loyalty. “When consumer confidence is shaky and the future carries a lot of questions, strong relationships are what carry brands forward. That’s exactly what we help our customers build.” 

‍Why CMOs Can, and Should, Do Better Than Discounts

Discounts are transactional. They may get someone to click “buy,” but they rarely leave a lasting impression. In today’s loyalty landscape, emotional connection is a brand differentiator. 

CMOs know that real magic happens when a customer feels seen. A well-timed, personal gift turns a one-time transaction into a long-term relationship. 

‍Gifting Is the New Loyalty Language 

Let’s take a deeper look at our data: 

• 84% of customers say a gift makes them feel more valued. 
• 76% say a gift would improve their perception of a company. 
• 69% say a gift would make them feel more loyal. 

Gifting builds momentum, deepens connection, and keeps your brand top of mind (and top of inbox).  

‍Customer Gifting Ideas 

You don’t need a massive team or complicated workflows to start gifting. Snappy makes it seamless with flexible, scalable tools that align with your marketing strategy. 

Here are a few high-impact ways to work gifting into your loyalty playbook: 

‍Celebrate Customer Anniversaries 

Mark milestones with a moment of joy. Whether it’s their 1st anniversary or their 5th renewal, gifting builds positive associations. 

‍Send a Thank You Gift After Purchase

Surprise first-time or high-value customers with a gift from Snappy’s Thank You Collection. It’s fast, automated, and they get to choose something they’ll love. 

‍Say Thanks for a Referral 

Think beyond points and discounts for referral programs. Recognize your biggest champions with a thoughtful gift that makes them want to refer again…and again. 

‍Turn A Win Into A Wow

Did a customer crush a big goal using your product or service? Celebrate like a true partner with a gift that says, “We’re in this together.”

‍Snappy Has The Gifting Tools That Deliver Results

• Digital delivery
• Automated triggers for key touchpoints
• Budget controls 
• Branding and messaging customization 
• International gifting 
• Top-tier gifts your customers actually want

‍Give Them A Reason To Remember You

At the end of the day, it’s not just about the gift, it’s about the feeling it creates. Discounts are fleeting. A meaningful gift? That’s memorable. It makes your customers feel valued and makes your brand unforgettable. 

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Ready to build loyalty that lasts? Let's talk about how Snappy can help. 

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