Gifting Is The New Top-of-Funnel Power Move

Pipeline targets keep growing? Budgets? Not so much. 

Your team is busy optimizing every sequence and A/B testing everything, but response rates are slowing. Even if you do get a response, 80% of sales require five or more follow-up calls after the initial meeting. 

This isn’t just a sales problem. It’s a pipeline problem. If you’re a CRO tasked with filling gaps in the funnel to hit aggressive revenue targets, this is a huge concern. 

In 2025, the traditional playbook is facing challenges: 

• Cold outreach gets ignored
• Generic nurture campaigns get archived
• Endless demos don’t lead to decisions

On top of that,  buying groups often compromise six to ten decision-makers. 

The traditional playbook isn’t working. Revenue leaders need new tools. Tools that drive engagement and open doors. 

There is a new tool to consider. Gifting.  

It’s personal. It’s unexpected. When used strategically, it turns cold prospects into warm leads. Meetings get booked. It creates momentum, and that’s how pipeline gets built. 

‍Gifting Is The Perfect Icebreaker

Buyers are overwhelmed by sales noise. They want to feel seen. A well-timed, thoughtful gift shows you understand their world and that you’re someone they should talk to. 

Snappy’s gifting platform helps revenue leaders stand out in a sea of sameness: 

Personalized gifts delivered digitally (no awkward logistics)

• Custom branding and messages for every touchpoint
• Budget control at scale so there are no worries about overspending 
• Automated workflows for prospecting, meetings booked, post-demo follow-up, and more. 

‍Gifting Isn’t A Nice-To-Have. It’s a Growth Strategy. 

Here are a few ways high-performing revenue teams can use Snappy: 

‍Turn Cold Leads Warm 

Send a small, personalized gift to your top prospects with a note that says, “We think we can help.” It’s bold and human, and most importantly, it works. 

‍Confirm Meetings with a Thank You Gift 

Getting ghosted? Follow up a meeting booking with a Snappy gift. It reinforces your brand and makes the time commitment feel more valuable.

‍Re-engage Stalled Deals

Nothing says “We haven’t forgotten you” like a thoughtful gift. It reopens the door and restarts the conversation. 

‍Celebrate Closed/Won Milestones

Send a Snappy gift to celebrate partnerships. Mark the beginning of a great relationship, not just the end of the sales process. 

‍Don’t Just Sell. Be Remembered. 

Pipeline growth comes down to one thing: getting someone’s attention. You need to earn it, and gifting helps you make a noticeable impression. 

The best way to start a relationship? A thoughtful gift that says, “You matter.”

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Let’s talk about how Snappy can help your revenue team build stronger connections and a better pipeline.

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