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Unwrapping Birthday Celebrations: A Guide for Birthday Traditions, Trends, and Spends

Birthday Gifts, Birthday Gift Spend, Birthday Celebrations, Gift Guide, Study Data,
Lauren Nolan
August 7, 2023

Celebrating birthdays has a big impact on personal relationships. According to a recent survey, the majority of Americans (90.1%) shared that receiving birthday gifts makes them feel valued and loved. Nine in 10 people surveyed (89.4%) reported they enjoy celebrating their birthday, with nearly 1 in 10 people (8.2%) sharing they celebrate their birthday for a full week or longer.

Beyond gifting, it’s always a good idea to share a personal message, too – be in by text, email, or a handwritten card – to let friends, family, and the people you care for know you’re thinking of them on their birthday. More than half of survey respondents agreed (55.5%) that when people forget about or do not acknowledge their birthdays it makes them sad.

Birthday celebrations are very personal and present a great opportunity to cultivate deeper connections and more meaningful relationships. It can be confusing on how best to celebrate or acknowledge birthdays, or even how much to spend on a gift.

Ahead of the most popular birth months in the United States – August, and SeptemberSnappy surveyed more than 1,500 Americans to understand current trends and preferences in birthday celebrations. Unwrapped: Snappy’s 2023 Birthday Study explores how Americans are thinking about, anticipating, and actually prefer celebrating their annual day of birth, both among personal friends and family, as well as professional colleagues. Based on study findings, here are a few tips for acknowledging and celebrating birthdays:

2023 Birthday Trends & Traditions

Buy a calendar and never forget a birthday again!

The first step to celebrating a birthday is by remembering it. The top three ways Americans report remembering birthdays is through their natural memory (48.5%), Facebook (47.8%), and digital calendars, such as Google Calendar or the Apple calendar app (34.7%). Nearly 1 in 5 people admit “I usually forget people’s birthdays” and more than half of people (55.5%) agree, when people forget about or do not acknowledge their birthdays it makes them sad. 

Indulging in sweet treats and acknowledging birthdays through personal messages is sought after and deeply appreciated

Receiving cards and gifts, and eating sweet treats are all important traditions that people continue to rank among the top ways they most enjoy celebrating their birthday. The top way to celebrate a birthday, according to the study, is by eating cake or another sweet treat (67.2%). And while Americans love their birthday cakes, birthday messages and communication will never go out of style, with phone calls (67.1%), text messages (66.8%), and birthday cards in the mail (58.6%) still remaining highly valued and impactful.

Receiving birthday gifts is one tradition that is here to stay, and remains an important part of birthday celebrations

Receiving gifts is also among the most important ways to celebrate birthdays, with 64% of people reporting that receiving a gift is an important tradition in their birthday celebrations. When it comes down to who is actually sending birthday gifts, women are the most likely to send birthday gifts (62.7%), as are your friends who are part of the Millennial and Gen Z generations, with 80.7% of 25-34-year-olds, 78.7% of 35-44-year-olds, and 78% of 18-24-year-olds self-reporting they prioritize sending gifts to friends, family, and coworkers on their birthdays.

One birthday tradition we can bid farewell? Singing “Happy Birthday”

Among all the ways people typically celebrate birthdays, only 4 in 10 Americans (41.6%) report actually enjoying when people sing “Happy Birthday” to them. The remaining 58.4% of survey respondents report they believe the “Happy Birthday” song can be retired as a birthday tradition.

2023 Birthday Gifting Spends

Want to buy a birthday gift but not sure what to spend? It depends on your relationship…

It’s no secret that gifting is an important and valued birthday tradition that many look forward to, but figuring out how much to spend can create some confusion. Now, there is verified data to help inform what is appropriate and expected as an appropriate amount to spend on birthday gifts.

On average, people report expecting their significant others to spend the most on birthday gifts for them: $57.85 on average, with respondents ages 25-34 expecting their significant others to spend an average of $71.18, and those ages 35-44 expecting their birthday gifts to cost $86.34, on average.

The anticipated average spends on birthday gifts based on other common relationships include $50.87 from parents and guardians, $45.57 from siblings, and $43.27 from friends. In need of help finding great birthday gift options for under $75? Snappy has you covered

When you send a gift with Snappy, you deliver an entire collection of incredible gift options for your special birthday recipient to choose from, so you always get gifting right, every time! What’s more? Each gift you send with Snappy can be personalized with a thoughtful message! And the Snappy Birthday Gift Collections range in price from $25 to $100, so no matter what your budget for birthday gifting, you can be sure you’ll send something wonderful, sure to spark joy and make your people feel loved!

How to Send Gifts with Snappy

Celebrate the occasion! Saying happy birthday, thank you, congratulations, or just because – with a celebratory occasion in mind, you can explore gift collections and find the perfect options to share with your person!

What’s your budget? Never spend more than you planned. Select a budget and Snappy will always have a gift collection with the high-quality products at or below your price point.

Get personal! Share a thoughtful message to accompany your gift, along with a digital unwrapping experience that is sure to delight your gift recipient!

Signed, sealed, time to send! Sending a gift with Snappy is easy – no address required – just an email or phone number will deliver your gift instantly, or at a future date when you use the schedule-ahead feature (schedule gift sends up to 90-days in advance of any event or celebration)!

Make someone’s day! Sit back, relax, and enjoy those warm-fuzzy feelings knowing you’re sparking joy through the power of giting!

Gifting Made Easy...

For more information, and to start sharing delightful gifting experiences that deliver gratitude and joy, visit for all your personal gifting needs.

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