The holiday season is approaching, and Snappy’s 2024 Holiday Gifting Report revealed a powerful insight: holiday gifting plays a crucial role in strengthening customer loyalty.
According to our report, 65% of customer loyalty program members expressed a strong desire to receive holiday gifts from the brands they support. This highlights that gifting can be a key driver of customer engagement and long-term brand loyalty.
Gifting Builds Stronger Connections
The numbers speak for themselves. 52% of respondents say that receiving a holiday gift significantly increases their loyalty to a brand. Another 38% say their loyalty increases somewhat. That means a whopping 90% of loyalty members feel more positively about brands that gift during the holidays. If you’re looking to make lasting connections, holiday gifting isn’t a nice to have, it’s a must-have.
Don’t Miss An Opportunity
Despite the clear benefits, only 42% of loyalty program members report ever receiving a holiday gift from a brand. With 57% of consumers enrolled in at least one loyalty program – and many in three to five – brands have a golden opportunity to engage their more loyal customers. Holiday gifting is a competitive edge for brands looking to stand out in a crowded loyalty landscape.
The Secret To Success
Incorporating holiday gifting into your customer loyalty strategy helps you can build stronger relationships, boost retention, increase customer lifetime value, and create brand advocates. Thoughtful holiday gifts can turn casual customers into devoted fans.
A Holiday Gift Is More Than A Gesture – It’s a Loyalty Driver
Holiday gifting is a strategic tool that can deepen customer loyalty, enhance retention, and create lasting advocates. The data is clear: the right gift at the right time can transform customer relationships.
Ready to make this holiday season unforgettable? Let Snappy’s gifting experts help!
Methodology:
Snappy’s 2024 Holiday Gifting Report surveyed 1,500 respondents employed across various industries in the U.S. The online survey was conducted by Propeller Insights in September 2024.
