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Snappy Study Reveals Holiday Gifts Directly Impact Employee Retention

Ciara Appelbaum
November 3, 2021

With the Great Resignation impacting the workforce, employees are looking at the holiday gifts they receive from their employer more seriously. According to a survey from Snappy, American workers are looking for “appreciation” and “recognition” the most this holiday season, so companies need to make their holiday gifts count now more than ever. 

Not only are holiday gifts a nice gesture, but they have a direct link to employee retention. The survey found 6 in 10 (59%) employees would be more likely to stay at their job if they received meaningful holiday gifts from their employer. Yet 72% said they didn't receive a holiday gift from their employer last year, and a full third (34%) say they never have, revealing there’s an enormous opportunity for employers to improve engagement and loyalty amongst their teams.

While some might expect employees to prefer benefits like a bonus or a raise at the end of the year, over half of the survey respondents (52%) said what they were most looking for was appreciation or recognition for their contributions.

“This study shows that some organizations still don’t realize how important it is to show appreciation to their employees for all their hard work,” says Hani Goldstein, Co-Founder and CEO of Snappy. “We see that as a missed opportunity that later on has a big cost. A small end-of-year gift to celebrate accomplishments can go a long way and has a huge impact on how employees feel at work and on their future contribution to the company."

The survey of more than 1,000 U.S. employees was conducted by Propeller Insights on behalf of Snappy in October 2021.

To read our full press release, please click here

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