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Start the Year Right: Why New Year’s Notes Matter and How to Write Them

Colleen Schwartz
|
December 10, 2024

The start of a new year comes with a mix of hope, excitement and…the post-holiday email black hole. A New Year’s note is a chance to cut through the noise and remind your team how much they matter. 

This is not the time to overload them with ambitious corporate strategies or company-wide resolutions that fizzle out by mid-January. (It’s happened to the best of us!)

Think of your New Year’s note as a moment to reflect, appreciate, and inspire. It’s a small gesture with big potential to set the tone for a year of collaboration, gratitude, and shared success. 

When Should You Send Your New Year’s Note? 

You want your note to be timely, so you can send it on New Year’s Eve or New Year’s Day. Keep it casual and make it clear there’s no pressure to respond or take action, so it’s a welcome message even during the holiday downtime.

Personalizing Your New Year’s Notes

You don’t want to miss the opportunity to make an impression – and that’s not going to happen with generic platitudes. Your team wants to hear your voice – authentic, personal and human. 

Try something like this: 

“What a year we had together! We navigated challenges, celebrated milestones, and built something special. I’m excited about the year ahead, and I know your dedication and passion will help us achieve all of our 2025 goals. Take this time to rest and recharge – you’ve earned it. Here’s to a fantastic New Year!” 

Or this: 

“As we welcome a new year, I want to take a moment to thank each of you. Your dedication makes all the difference, and I’m so grateful to be a member of this team. Let’s make this year our best yet – both personally and professionally. Wishing you and your loved ones health, happiness, and success in the year ahead.” 

Five Tips for Writing the Perfect New Year’s Note 

  • Embrace The Opportunity To Set The Tone For The Year: Your note does not have to be a mission statement or a grand manifesto. This is a chance to share positivity, reflect on shared successes, and build excitement for the year ahead.
  • Celebrate Successes But Focus on the Future: Mention the 2024 wins, but don’t do a “year in review” style recap. The goal is to inspire everyone to look ahead and feel optimistic and ambitious. 
  • Broaden Your Message Beyond The Workplace: It’s not just a new year for your company, it’s a new year for your employees. Acknowledge their lives beyond their world. Share well wishes with their friends and family and encourage taking time to rest and recharge. 
  • Make Sure It Sounds Like You: Keep your note jargon-free. Write like you’re speaking with your team in person. Be authentic. Be approachable. 
  • Wish Everyone Well & Highlight The Importance of Teamwork: End on a high note. Share gratitude and well wishes. Emphasize your team’s collective effort as the heart and soul of the company’s success.  

Want to know more about how to create cultures of gratitude and appreciation? Learn more at www.snappy.com/demo!

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